Movie watching is a timeless activity. Especially as an activity to do with a significant other. While it is comforting to hit up the same theater, checking out new theaters can be exciting. Going to new theaters is a fun way to explore an area.
Aside from the location, certain movie theaters offer certain luxuries that might entice someone to go (i.e., IMAX, 3D, reserved seating, alcohol, couch seating). There is a completely new experience called D-Box. D-Box looks like a normal theater seat, but it is equipped with technology to make it move. The movements of the chair synchronize with the events of the movie, therefore the movies suited for this technology are action movies.
Yesterday, my girlfriend and I saw Battle: Los Angeles on D-Box seating at the Ultra Star theaters at the Anaheim Garden Walk. The movie was definitely enhanced by the D-Box chair. The best parts were the helicopter scenes, we felt like we were on them. The seats did not move when there was no action, but there were enough action scenes to make a difference. So while I will not be watching every movie in D-Box due to the $8 surcharge, I will make an effort to watch one movie in D-Box every now and then for the unique experience.